Frankly Juice A/S is pleased to announce the appointment of Morten Hellesen as new CEO. Morten has been part of the company both as a board member and consultant since last year, and we are very excited to see him step into his new role as CEO. With his extensive experience in the food industry and his commitment to Frankly Juice, we know he will be a perfect match for the role.
Christian Bowall, co-founder and now former CEO, will now focus on the commercial department as CCO, which will allow him to pursue his passion for developing new partnerships and sales strategies for the further expansion.
"Frankly Juice is growing, and we have invested heavily in our production and pressing. This includes the purchase of our own HPP processor to support our growth plans. We have committed ourselves from the start to serving cold-pressed, 100% organic, natural juice without any kind of addition, and we will continue to do so. We maintain our focus on retail, HoReKa, the food service market and corporate customers, who increasingly want to serve a clean, natural product to employees and in customer meetings. This combined gives us the opportunity to reach new heights, and we are sure that Morten's experience will help us achieve our ambitious goals," says Christian Bowall.
Morten Hellesen, CEO of Frankly Juice, says: "I am very much looking forward to taking on the role of CEO and building on the fantastic foundation that Christian and the team have created. Frankly Juice is a company with enormous potential and I look forward to to work with the talented team so that we can continue to drive growth and spread awareness of the pure, cold-pressed Frankly juice to even more people across Europe." Frankly Juice hopes everyone will join the journey and continue to support the mission of providing 100% organic, cold-pressed beverages without additives, and we look forward to sharing our passion and products with even more people.
Let's create a healthier and more sustainable world together - one sip at a time.
